Invitation to a Tender

Invitation to a tender: Provision of consultancy on developing marketing packages for women start-ups/entrepreneurs in Mitrovica within the project “Supportive business environment for women strat-ups in North and South Mitrovicë/a” (Publication Reference: EURED/10/06/16-SER-05),

We invite all interested parties to submit a tender for the above mentioned consultancy call. The primary goal of the consultancy is development of marketing packages for women start-ups products/services. Consultant is required to prepare the marketing package for each of women start-ups - grantee winners. Consultancy shall contain of 15 consulting days for each of the grantees. Marketing package should contain the following topics:

Marketing mix for target market:
- Product/Service: Customer’s needs for the product/service; Needs that product/service satisfies; What features does it have to meet these needs? Are there any features missed out? How and where will the customer use it? What is it to be called? How is it branded? How is it differentiated versus the competitors?
- Place: Where do buyers look for product or service? How to access the right distribution channels? Needs to use a sales force, attend trade fairs, make online submissions, or send samples to catalogue companies? What are competitors doing, and how to learn from that and/or differentiate?
- Price: What is the value of the product or service to the buyer? Are there established price points for products or services in the area? Is the customer price sensitive? Will a small decrease in price gain an extra market share, or will a small increase be indiscernible, and so gain you extra profit margin? What discounts should be offered to trade customers, or to other specific segments of the market? How will price compare with competitors?
- Promotion: Define promotional slogans of products/services; Where and when is possible to get across marketing messages to the target market? How reach the audience by advertising online, in the press, or on TV, or radio, or on billboards, or by using direct marketing mailshot, through PR, or the Internet? When is the best time to promote? Is there seasonality in the market? Are there any wider environmental issues that suggest or dictate the timing of the market launch, or the timing of subsequent promotions? How competitors do their promotions? And how does that influence choices of promotional activity?
The 4Ps of the marketing mix shall be related, and combine to establish the product’s position within its target markets.
Marketing strategy of the business: An effective marketing strategy shall combine 4Ps of the marketing mix. It shall be designed to meet the company’s marketing objectives by providing its customers with value.
Branding strategy: Develop name, logo, slogan and tagline; Develop key messages; Interaction with customers.

Tenders should be submitted to Community Building Mitrovica, Bulevardi Isa Boletini 11-12 (ex Confidence Area), 40000 Mitrovica, Kosovo. Deadline for the submission is 20 June 2016 until 16:00.

ANNEX II: Terms of Reference

Service Tender Submission Form

ANNEX III: Organisation & Methodology

Instructions to Tenderers

Draft Contract

ANNEX V: Budget

TENDER IS CLOSED